Go Agency Blog

Below you will find the latest news, as well as our thoughts and ideas on all things print, design and web.

Web Design Trends to follow in 2017

Design plays a crucial role in the web space. Design plays a crucial role when it comes to creating a wow effect on your visitors and enhance the look and feel of your website. A well-designed website can not only easily capture the attention of a visitor but can also create a positive impact on the marketing strategy of your business. Von Glitschka goes on to state that “Marketing without design is lifeless, and design without marketing is mute”. A well-designed website that impresses your visitors then ensures a greater ROI.

Web design trends in 2016 saw its fair share of innovation and art. The major attraction in 2016 were Micro-interactions and Hand drawn Images. So, to predict what really is going to rule in 2017 is somewhat tricky. However, basis the market trends and user preferences, we have compiled a list of trends that are going to stay in 2017.

Web Design trends to walk into 2017

Flat Design Approach
In 2016, Flat design approach was followed by thousands of business owners. This approach successfully made their website visually appealing and efficiently captured the attention of their customers. This captivating approach will be a trend  in 2017 too. Flat design makes a website more interactive and focuses on delivering clear user-interface that ensures a rich user-experience.

Video On Banner
Another great web design trend that we expect to see in the coming year is Video Banners. This latest trend has been acquiring endless popularity since a few months. In turn, a large number of audience are appreciating this interactive idea and has been giving a positive feedback. This video banner trend help showcase the company’s information and values in a more engaging manner.

Responsive Design
In today’s digital space, business owners need a responsive website. Responsive design of the website provides a complete flexibility that improves the overall browsing experience for the users. A responsive website help a website owner to expand its reach among the mobile audience and boost the conversion rate easily with minimum time investment. 

Hand-drawn Icon Approach
Hand-drawn icon approach has gained much popularity in 2016 and will continue to be a hit in 2017. These hand-drawn icons uplift the look of a website. This trend can allow the owners to represent their call to action pointers in a more engaging manner.     

SVGs (Scalable Vector Graphics)
In the coming year, we can expect SVGs over traditional JPG, PNG, and GIF images format. These vector based images are resolution-free and look amazing on any device. The USP of SVGs is that they don’t need any HTTP requests.   

Final Thought
Web market is brimming with numerous web design trends that promise to create add an oomph to the look and feel of a website. But the above trends are some of the essential trends we expect in 2017 and beyond. These predicted web designing trends may augment the brand presence and ensure greater ROI. So, get ready to give new look to your website in this coming year and take your business a level ahead of your competitors. 

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A fresh and a great source of inspirations and learnings. Really needed tips for the beginners and the professional website design... Read More
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Traditional Marketing VS The e-Marketing

Preface
Marketing is a crucial element in the success of a business. Today, be it a small business with a single proprietor or a big multi-billion company with a board of directors, they need marketing for one or the other process. The marketing in this age is ruled by e-marketing where most of the activities are performed over the internet. However, this has never always been the case. Earlier, the marketing was largely driven by the print media. The businesses relied on brochures, fliers, hoardings and other editorial material to pitch their business to the target audience. The objective is still the same but the medium has changed as a majority of the population today is on the internet. Does that mean we no longer need the traditional marketing methods? Well not really. Although some might say that they are too outdated but in reality, the traditional methods have their own advantages which we’ll see today.

Understanding Marketing Trends
Digital marketing today is dominating most of the marketing activities. This has also led to the traditional marketing strategies such as brochures and other editorials being ignored somehow. The Brochures & Editorial Materials, however, are still a smart choice when you are confined by your budget, as these are much economical as compared to the e-marketing strategies.

Advertising also is a key player in the marketing strategies. The businesses today are facing a stiffer competition and to gain an edge over the competition one has to adopt smart and quick marketing strategies. The right approach then is to perform such marketing and promotional activities that help connect directly with your target audience. Activities such as advertising and email marketing have shown to be much more result-oriented and straightforward in their approach. However, this also entails us to understand the importance of traditional marketing strategies and see why they still hold a place among marketing strategies.

Importance Of Traditional Marketing Tools

 

Real-time Connection
Brochures & editorial material help you connect with your customers in real-time. It’s like the feel you get when you read a book in printed media vis-a-vis an e-book reader. Providing a printed brochure is like offering your customers to have a closest possible interaction with your company. The kind of feel and connection a customer feels while browsing through the pages of your product brochure is much better than viewing that same information on a website.

Unrestricted Access
We all have at some time experienced the frustration that comes when your mobile battery dies or internet connection gets disconnected. Also, some people are still not comfortable with the present technology. Well, brochures & editorial material will easily connect with everyone including those from the older generation. Through the brochures and other editorial materials your company can provide and unrestricted access to everyone, even to those who don’t have the internet.

Synchronised and Strategic
Websites today are becoming a vital aspect of every business. Keeping in tune with the changing times, every business should have a website that would help them to widen their reach and connect better with the customers. However, at some point-of-time, some users do feel confused while searching for some information on multiple pages of a website. But such is not the case with brochures, fliers and other print media. You can easily place your information in a strategic manner, include an index and reader can always flip through pages without waiting for the time it takes to load on a website. With print media, you can synchronise your product information and contact information in a more strategic manner for a wider and impressive appeal.

Boost Your Business
A brochure may be considered as an outdated marketing tool but still it has a strong tendency to uplift the overall growth of your business and take your business a level ahead of your competitors. These extensible brochures and various editorial materials including pamphlets and booklets will help your company to strengthen its presence and brand image among the different audience. This advertising tool will not only multiply your clients but it will also pitch your business in the right direction.

Economical
We all know how important money is to run the machinery called business. The brochure is one of the affordable ways to advertise your product and services even with a limited budget. It is like lower capital gains which offer a great return on investment. Designing and printing brochures are much easier as compared to many e-marketing strategies. 

These are a few of the reasons that make Brochure and editorial material a smarter choice. The traditional marketing tool is much easier and a budget-friendly tool to easily improve your brand image. All you need is a support from a creative Graphic Designing Agency, that will make your brochure more professional and more appealing.

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Two thirds of large UK businesses hit by cyber attacks

Two thirds of large UK businesses hit by cyber attacks

The latest news from the UK Government, states that two thirds or large UK businesses have been hit by cyber attacks in the last year.

No matter how big or small your business, if it gets hacked or taken down it will have a negative impact on your business. There is unfortunately no easy or simple fix that can be applied that will ensure you never get hacked. Over time new flaws, bugs or loop holes are discovered making existing code vulnerable to attack. It is a constant game of cat and mouse to stay ahead, by ensuring your site is as up to date as possible.

Read more from gov.uk

90% of the sites we build are built upon a CMS that has built in security and update tools that make regular routine maintenance very straight-forward, however we do offer support and maintenance packages to our clients who'd rather we dealt with the more technical aspects.

Please get in contact if this is something you would like to receive a quotation from us on a maintenance package. 

 

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A builder’s house is never finished

A builder’s house is never finished

One of the hardest projects we've had to work on, is our own! We've been through countless designs, revisits and changes, but finally we are here with our brand new website. 

There will be lots more content added over the next few months as we put our many, many projects into our case studies and portfolio. We will also be fleshing out the various sections to give our clients and potential customers a clearer outline of what we at Go Agency can do for you.

Please do follow us on Twitter for the latest updates or comment below if you have any feedback on the new design, we'd love to hear from you.

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Content is king

Content is king

Whenever we create websites, we always try to make the design and usability of the site as strong as possible. It is the first thing potential customers see when they visit your website. You have about 5 seconds to create a lasting first impression and a further minute to hold their attention. They make their decisions about you and your business within that brief window. 

We are by nature very visual creatures, however once we get past the initial impact of the site, the substance, or content, starts to become key. 

Let’s look at this from another point of view. When you are looking for a product you may be impressed by the parallax scroller or cool hover buttons, but how long do you stay when you can’t find what you were looking for. Visitors come to you for a service or information. If they can’t find what they need or the site is confusing then they will jump to the next site. Google is more than willing to provide them links to plenty more companies.

Potential customers are often busy, sometimes impatient, and have no time to search for hidden information, or to navigate through multiple pages to find what information about you they need. 

Take the time to plan out what you can offer visitors and how that information is presented. Use that first minute of immersion to gain their interest and give them what they were looking for.

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