Whenever we create websites, we always try to make the design and usability of the site as strong as possible. It is the first thing potential customers see when they visit your website. You have about 5 seconds to create a lasting first impression and a further minute to hold their attention. They make their decisions about you and your business within that brief window.
We are by nature very visual creatures, however once we get past the initial impact of the site, the substance, or content, starts to become key.
Let’s look at this from another point of view. When you are looking for a product you may be impressed by the parallax scroller or cool hover buttons, but how long do you stay when you can’t find what you were looking for. Visitors come to you for a service or information. If they can’t find what they need or the site is confusing then they will jump to the next site. Google is more than willing to provide them links to plenty more companies.
Potential customers are often busy, sometimes impatient, and have no time to search for hidden information, or to navigate through multiple pages to find what information about you they need.
Take the time to plan out what you can offer visitors and how that information is presented. Use that first minute of immersion to gain their interest and give them what they were looking for.