MSC – Fish Face Campaign
The Marine Stewardship Council (MSC) is an international non-profit organisation, whose mission is to protect oceans and safeguard seafood supplies for the future, by ending overfishing.
As a long-term client, we have worked with the MSC on numerous projects over the years. For this particular creative, we were tasked with generating a campaign targeted towards students at certified universities. MSC’s primary aim was to engage the students in their programme, increasing awareness of the MSC brand and to build a group of student sustainability ambassadors. They also hoped that students would encourage more fish and chip shops to get certified.
To achieve this, they wanted to encourage students to engage with MSC by posting their best ‘fish face selfie’ to social media.
I’ve been lucky enough to work with David since before he set up Go Agency and it’s one of the most important partnerships we have at the MSC. Having a design agency that works like your own in-house team is fantastic and David always, always delivers, both on-time and at great quality. One of those agencies that I really rely on, I’d count them as indispensable. David and GoAgency are my trade secret!
James Simpson – Head of External Communications
Go provided the design and print of various marketing materials for the campaign, such as table talkers and posters. Drinks/beer mats were also produced with a variety of creative fish related puns on the back, to distribute and use in student bars across the university.