SmartGiving™ - Go - A full service Agency based in Hertfordshire
SmartGiving website on iPad and iPhone. SmartGiving comp slip and letterhead


Smart Giving, an organisation dedicated to connecting donors with worthy causes, sought our expertise to refresh their brand identity and online presence. Their current logo didn’t leave a lasting impression, and their website, though functional, wasn’t effectively engaging donors or simplifying the contribution process. We saw an opportunity to create a more compelling and trustworthy brand image alongside a user-friendly website that would inspire visitors to become dedicated supporters.

SmartGiving Logo


Through a collaborative design process, we crafted a new logo and brand that embodied Smart Giving’s core values. This refresh aimed to create a stronger brand identity that resonates with both donors and recipient organisations. This brand has now been rolled out to all marketing materials.


Website redesign

Focusing on the website, we completely revamped the user experience. This included making navigation intuitive and highlighting impactful stories showcasing how donations truly make a difference.

Services Provided:

Creative // Website design & development // Content management system // Website training // Logo design // Iconography // Stationery // E-commerce websites

SmartGiving website shown on a desktop iMac