It takes less than 90 seconds for someone to form a first impression of your brand and up to 90% of judgements can be based on colour alone.
Colour is a powerful communication tool. Every colour evokes particular emotions, and it’s these emotions that we want our customer to feel when they engage with us, so selecting the right colour for your brand is essential.
By understanding what each colour represents, we are able to create the right colour personality for our brand. This in turn helps to communicate those values to our customers and help us to better attract and appeal to our target audience. Choosing the right colour reinforces both the personality of your brand and the quality of the services and/or products that you offer, so it plays an important role in how you wish to be perceived.
Red: power, strength, excitement, energy, passion, determination
Orange: fun, cheeriness, warmth, positivity, happiness, friendliness
Yellow: optimism, friendliness, creativity, confidence, enthusiasm
Green: environment, growth, tranquillity, health, peaceful, reassurance
Blue: smart, security, intelligence, trust, loyalty, reliability
Pink: femininity, innocence, softness, romantic, sensitive, delicate
Purple: sophistication, wisdom, imaginative, royalty, wealth
Brown: earthiness, protection, stability, structure, comfort
Black: authority, formality, luxury, bold, classic, elegance
Grey: practical, balance, professional, calm, dependable
White: purity, cleanliness, neutral, innocence, simplicity